29-01-2026

Ian Naylor  
#### [Custom Event Tracking for AJAX Forms: A Beginner’s Guide](/content/blog/custom-event-tracking-ajax-forms-beginners-guide/index.html)  
Ensure accurate conversions by pushing validated AJAX form success events to the GTM dataLayer and firing GA4 event tags only on server-confirmed submissions.  
[Read More](/content/blog/custom-event-tracking-ajax-forms-beginners-guide/index.html)

06-10-2025

Ian Naylor  
#### [How Real-Time Segmentation Boosts Mobile Conversions](/content/blog/how-real-time-segmentation-boosts-mobile-conversions/index.html)  
Explore how real-time segmentation enhances mobile user engagement through personalization, driving higher conversions and retention rates.  
[Read More](/content/blog/how-real-time-segmentation-boosts-mobile-conversions/index.html)

08-09-2025

Ian Naylor  
#### [Practical CRO Strategies for Publishers and Retailers](/content/blog/practical-cro-strategies-for-publishers-and-retailers/index.html)  
Discover 2025’s best CRO strategies for publishers and retailers, including experimentation culture, AI-driven optimization, and reader engagement insights.  
[Read More](/content/blog/practical-cro-strategies-for-publishers-and-retailers/index.html)

02-08-2025

Ian Naylor  
#### [Step-by-Step Guide to CDN Integration](/content/blog/step-by-step-guide-to-cdn-integration/index.html)  
Learn how to integrate a CDN to enhance your website’s speed, security, and performance with this comprehensive, step-by-step guide.  
[Read More](/content/blog/step-by-step-guide-to-cdn-integration/index.html)

28-07-2025

Ian Naylor  
#### [Mobile Heatmaps for E-commerce Sites](/content/blog/mobile-heatmaps-for-e-commerce-sites/index.html)  
Learn how mobile heatmaps can enhance e-commerce site performance by revealing user interaction patterns, optimizing layouts, and increasing conversions.  
[Read More](/content/blog/mobile-heatmaps-for-e-commerce-sites/index.html)

26-07-2025

Ian Naylor  
#### [10 Filter UX Best Practices for E-commerce](/content/blog/10-filter-ux-best-practices-for-e-commerce/index.html)  
Explore essential UX practices for e-commerce filters that enhance navigation, boost conversions, and improve customer satisfaction.  
[Read More](/content/blog/10-filter-ux-best-practices-for-e-commerce/index.html)

30-06-2025

Ian Naylor  
#### [AI in Upsell Testing: What Marketers Need to Know](/content/blog/ai-in-upsell-testing-what-marketers-need-to-know/index.html)  
Explore how AI transforms upsell strategies, driving higher conversions, personalized recommendations, and increased revenue through data-driven insights.  
[Read More](/content/blog/ai-in-upsell-testing-what-marketers-need-to-know/index.html)

17-06-2025

Ian Naylor  
#### [Low Website Conversions? 7 Quick Fixes That Work](/content/blog/low-website-conversions-7-quick-fixes-that-work/index.html)  
Boost your website’s conversion rate with seven actionable fixes that enhance user experience, speed, and trust, leading to increased sales.  
[Read More](/content/blog/low-website-conversions-7-quick-fixes-that-work/index.html)

02-06-2025

Becky Halls  
#### [Ecommerce SEO: Strategies That Actually Work in 2025](/content/blog/ecommerce-seo/index.html)  
Running an online store is hard enough. Now add Google’s algorithm updates, your competitors’ aggressive PPC campaigns, and an ever-shrinking attention span across the board. Welcome to ecommerce SEO in 2025. But here’s the good news: done right, ecommerce SEO is a sustainable, high-ROI growth channel with no ad spend required. The bad news? It’s 
[…]
[Read More](/content/blog/ecommerce-seo/index.html)

19-05-2025

Becky Halls  
#### [Smart Shopify SEO Optimization Tips](/content/blog/shopify-seo-optimization/index.html)  
Shopify is a fantastic platform for launching an online store. It’s clean, flexible, and packed with built-in features. But when it comes to Shopify SEO optimization, many store owners hit a wall. They’re left wondering: “Why isn’t my store showing up on Google?” “Why is organic traffic so low?” “Do I need to install 12 
[…]
[Read More](/content/blog/shopify-seo-optimization/index.html)